Using really strong brands to advertise your own not-so-strong brand? I'm not sure it works.
Even after having taken this picture, I couldn't remember what this ad was mainly about when I saw the thumbnail in my folder; I did only remember the iconic Ikea shed. Good for Ikea, I guess, who are enjoying free publicity.
__________
The Daily Telegraph: It pays to think big
Holborn Station (LU)
No comments:
Post a Comment