Friday, 27 November 2009

Premium Down


This is just one of the corridors of Oxford Circus station flooded with Uniqlo advertising.
What interests me of Uniqlo is how they play with their Japanese identity, not just in the ad above, where 'Japaneseness' is somewhat subtly implied by the logo in katakana writing (ユニクロ) and the Asian model, but in general in the stores, web and all public image.

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Uniqlo: Premium Down
Oxford Circus Station (LU)
London

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