The copy reads: "Andrea Garbolino. Contest Hero. Turin. Be younique".
The story, I read at the Police dedicated webpage, is that a contest was organised to find the advertisement face for 2010. The participants, supposedly fans of Police accesories, had to submit pictures of themselves and their 'youniqueness'. And it was this chap who got it in the end. So it is a 'you' who makes the brand identity here -or something like that, you know.
The story, I read at the Police dedicated webpage, is that a contest was organised to find the advertisement face for 2010. The participants, supposedly fans of Police accesories, had to submit pictures of themselves and their 'youniqueness'. And it was this chap who got it in the end. So it is a 'you' who makes the brand identity here -or something like that, you know.
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Police: Be younique
Leicester Square Station
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