Quite a statement these days to show the word ‘Peace’ together in Arabic, Hebrew and English.
And of course, quite a good branding move by the Quakers, coming across as uncomplicated (no obscure language, no reference to any particular cosmology), altruistic (devoted to a universal interest), acquiescent (encompassing plurality, accommodating for the different backgrounds and nuances of the multicultural global society) and down-to-earth (addressing the current faith-related divide and conflict between, broadly speaking, Muslims, Jews and Christians).
Moreover, in the midst of the usual hustle and bustle of Euston Road, indeed uplifting is to encounter the simplicity of the message: peace.
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The Quakers: سلام שלום Peace
Friends House
173 Euston Road
London NW1
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