I've never voted Tory before

The borough of Lambeth, where the ad here featured is placed, is one of the areas in London with a largest proportion of black population. Using data from the 2001 London census (latest available), a breakdown of the largest minority ethnic groups serves to illustrate the fact:

• London average: Indian (6.1%); Black African (5.3%); Black Caribbean (4.8%)
• Lambeth: Black Caribbean (12.1%); Black African (11.6%); Other Black (2.1%)

Thus, I can't help but thinking, the placing of this propaganda billboard seems to adequately fit its location and get closer to its target audience. Now, whether this is something intentional (I suspect yes) or not, I honestly don't know.

Hopefully, one day we'll live in a completely post-racial society where it will make no sense to be making such observations, but I'm not so naive to think we're there yet. So for the time being, observation observed.

Ah, if you're curious, and the video is still around, you can check the whole story of Danielle, the girl in the ad, quite of a role model the campaigners found: working for charity, going to church on Sundays (if she doesn't have to work) and believing in the freedom that David Cameron has promised to give her back. Quite telling:



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The Conservatives: I've never voted Tory before
Kennington Road, SE11
London