Sometimes you need some extra cash...

If you frown upon the idea of our public space being sold to advertising, you’ll surely find this utterly disagreeable:
In times when the lack of regulation of the financial sector has arguably been the major catalyst of a global economic crisis which in turn has driven dramatic funding cuts in our public sector (education, health, welfare, local councils, etc.), it is precisely a high-interest loans company who sponsors London’s usual free-travel night on New Year’s Eve this year.
Transport for London and the Mayor of London must have agreed that there is nothing wrong with this.

This is London, I think containing a sigh, a city that sells its soul to the best bid.

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Wonga.com: Sometimes you need some extra cash...
Wood Green Station (LU)
London

Would cash have been a better gift? yes!

Now I know what I'm getting my family for Christmas: a money transfer through Western Union!
Oh well..., they know their target market better, this is London, you know.

[Wikipedia says that in 2006 London's foreign-born population was 2,288,000 (31%) (http://en.wikipedia.org/wiki/London#Demography)]

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Western Union: Would cash have been a better gift? yes!
Wood Green bus stop
London

Value for Ideas

Spanish bank Santander bought British bank Abbey in 2004, but not until now they had dared changing the name to Santander, just their flame-like logo had started featuring along with the Abbey name.

The ad in the picture is basically a corporate public notice, only that the implications of the re-branding process are so huge, they have to do a proper advertising campaign to lubricate public understanding and acceptance.

The whole branding issue is really interesting in this case when bringing into play the fact that Santander was sponsoring British F1 team McLaren (Lewis Hamilton) up until now, what fit nicely in their UK campaigns. However, from 2010, Santander will sponsor McLaren's eternal rival Ferrari (Fernando Alonso), a difficult move to capitalise in UK branding campaigns. Bad timing for Santander UK.

More info: http://news.bbc.co.uk/1/hi/business/8069648.stm

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Santander: Value for Ideas
Upper St, N12
London

Cash in a Flash

WTF advertising approach to debt management.

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The Money Shop: Cash in a Flash
Piccadilly line train (LU)