I've never voted Tory before

The borough of Lambeth, where the ad here featured is placed, is one of the areas in London with a largest proportion of black population. Using data from the 2001 London census (latest available), a breakdown of the largest minority ethnic groups serves to illustrate the fact:

• London average: Indian (6.1%); Black African (5.3%); Black Caribbean (4.8%)
• Lambeth: Black Caribbean (12.1%); Black African (11.6%); Other Black (2.1%)

Thus, I can't help but thinking, the placing of this propaganda billboard seems to adequately fit its location and get closer to its target audience. Now, whether this is something intentional (I suspect yes) or not, I honestly don't know.

Hopefully, one day we'll live in a completely post-racial society where it will make no sense to be making such observations, but I'm not so naive to think we're there yet. So for the time being, observation observed.

Ah, if you're curious, and the video is still around, you can check the whole story of Danielle, the girl in the ad, quite of a role model the campaigners found: working for charity, going to church on Sundays (if she doesn't have to work) and believing in the freedom that David Cameron has promised to give her back. Quite telling:



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The Conservatives: I've never voted Tory before
Kennington Road, SE11
London

سلام שלום Peace

 

Quite a statement these days to show the word ‘Peace’ together in Arabic, Hebrew and English.
And of course, quite a good branding move by the Quakers, coming across as uncomplicated (no obscure language, no reference to any particular cosmology), altruistic (devoted to a universal interest), acquiescent (encompassing plurality, accommodating for the different backgrounds and nuances of the multicultural global society) and down-to-earth (addressing the current faith-related divide and conflict between, broadly speaking, Muslims, Jews and Christians).
Moreover, in the midst of the usual hustle and bustle of Euston Road, indeed uplifting is to encounter the simplicity of the message: peace.

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The Quakers: سلام שלום Peace
Friends House
173 Euston Road
London NW1

Year for change

Seemingly, this candidate for Prime Minister is going straight to the facts, keeping things direct and clear. Of course, who doesn't value that approach?
But will 'not cutting' the NHS be enough to keep up with its increasing costs, i.e. of an aging population, among others?

To me this is clearly and directly the usual rhetoric of propaganda. Nothing straight.

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The Conservatives: Year for change
Kennington Road, SE11
London